About Prima Diva
Welcome to a unique shopping and sipping destination where fashion meets flavor and fun. Our motto is ‘It’s all about YOU’ and we strive to provide a one-of-a-kind shopping destination! Picture yourself strolling through racks of trendy, handpicked women's clothing and accessories, each piece as unique as your style. As you browse, feel free to indulge in the tantalizing aromas and flavors of a boutique winery tucked inside. Sip specialty wines from Greenhouse Winery, located near Irwin, PA with their newest location right here inside Prima Diva Boutique. Whether you're searching for a girly gift with attitude, enjoying a girls' day out, treating yourself, or simply craving a glass of wine before heading home, this boutique-winery combo offers the ultimate experience—grab some friends and stop in soon!
We love to keep up with the latest women’s trends and styles to make you look and feel fabulous. We have stylish, easy to wear clothes on every hanger. Don’t forget you can complete any outfit with awesome jewelry and memorable handbags. When you look good, you feel good!
We love details, so we strive to find those items that have a little something special to make your outfit unique. We believe style has no size or shape or age. We want you to feel beautiful, comfortable and current every day!
In the end we want you to express your style in a way that makes you feel your fabulous self.
Our Story
The story started as a women's specialty store located in the heart of downtown Charleroi, Pennsylvania. We opened the doors of our first location in February of 2010, just days before a record-breaking blizzard. Five years later, we relocated to our current spot on the corner of 5th & Fallowfield in Charleroi. Since then, Prima Diva Boutique has continued to grow, carrying a wide range of brands from across the country! We travel several times a year to markets in Atlanta or Las Vegas to ensure that the products that we carry are as special as the ladies who shop with us. In 2018 we added our website so now, you can conveniently shop our clothing on-line.
In June of 2024 we added an ‘in-house’ wine selection to our product mix, featuring Greenhouse Winery. Wine may be purchased by glass, flight or bottle, while shopping & relaxing, and bottles may be purchased as gifts or better yet, to take home. Wine gift baskets for all occasions are also available. And…..Tastings are offered at any time during our regular business hours. How fun is that?!!